Marketing Management (Tourism Management & Professional Sales & Marketing Communications & Entrepreneurship & Sales Skills & Retail Marketing Management Option

Are you ready for an adventure in tourism?

With tourism becoming one of the world’s most profitable industries … and with the right training, you could make your dream career in one of the world’s most fun industries. The Tourism option is designed by working industry professionals to give you the most relevant, current skills and knowledge to be successful in the challenging, varied world of tourism. In BC’s only business-focused tourism marketing program, you’ll receive rigorous, comprehensive training in all aspects of tourism like social media promotions, event planning, and more. By getting the hands-on experience and training BCIT is known for, you’ll be prepared with the most up-to-date training, leadership skills, and confidence to begin your career in tourism.

About this option

• 2nd-year specialization of the 2-year full-time Marketing Management diploma
• Only business-focused tourism marketing program in BC
• Practicum in the industry for practical experience
• Option to apply course credits later toward your bachelor’s degree

Find out more about how earning your diploma from BCIT can help get your career on the move in the Program Details.

Is the Tourism option right for you?

Whether you’re recently graduated from high school, have some post-secondary education and work experience, or already have a bachelor’s degree, this program can give you the specific skills for an exciting industry to help you land that first job or grow your current career. This program might be right for you if:

• You’re hard working
• You’re focused on getting what you want
• You’re personable and service-oriented
• You’re looking to start an exciting career in tourism

If this sounds like you, enroll today to begin your new journey into tourism management at the Entrance Requirements page. Provisional acceptance into second-year specializations is available for students who want to apply prior to first year. For more information, please contact the Program Head listed under Contact Us.

What grads can do

With the practical skills and hands-on training you’ll get at BCIT, you’ll be prepared for a variety of jobs in tourism such as event management, hotel sales, and destination marketing. In fact, at least half of the students in this program are hired by their practicum or business consulting project host. Additionally, you’ll have the chance to apply your course credits from your diploma toward your Bachelor of Business Administration part-time or full-time for even more earning potential and wider job opportunities. To see more about the specific jobs and opportunities awaiting you, visit the Graduating and Jobs page.

International exchange

BCIT offers a number of international exchange opportunities that helps students gain a global perspective of the economy, culture, government, and everyday life of the country they study in. Learn more about international exchange opportunities and international double degrees with internships.

Accredited program

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).