Program Overview
The Business in a Digital Era Post-Graduate program is a unique and advanced course designed to conceptualize business concepts in today’s global digital age. This course strives to prepare students for the challenges of the modern corporate world so that they will become successful entrepreneurs and business leaders.
Students will learn key concepts related to business strategy, finance, human resources management, marketing and operations with a focus on digital trends like e-commerce and big data analytics to forecast and understand business trends, digital marketing and recruitment.
Career Opportunities
Graduates will be prepared for occupations in advertising, marketing and public relations, which are typically employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
Admission Requirements
- The student must have previous diploma or degree in business, marketing, public relations, communications, journalism or a discipline related to a particular subject matter.
- English proficiency requirement for international students.
Graduation Requirements
To successfully meet the program outcomes the student must:
- Achieve a minimum mark of 65% in all of the module assignments and exams
- Achieve a satisfactory rating in the internship evaluation