Certificate in Marketing Management
This program covers the core principles of marketing management, including the 5 Ps (Product, Price, Place, Promotion, and People). Students will learn to create marketing plans tailored to SMEs and apply strategic models to real-world challenges across retail, wholesale, manufacturing, and service sectors. Key areas include sales, digital marketing, market research, and global business dynamics.
Career Opportunities
Graduates can start their own SME or pursue roles such as:
- Marketing Specialist
- Marketing Research Analyst
- Offering Specialist
- Marketing Lead
- Social Media Marketing Expert
Core Courses Include:
- Digital Marketing
- Global Business Environment
- Global Supply Chain Management
- Mark 2 Sales
- Marketing Research
- Principles of Marketing
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