E-Commerce and Online Business Management

Our program in E-Commerce and Online Business Management will prepare you for a career path that combines creativity and business acumen. Learn how to promote, market and sell using the tools and software that increase your brand awareness locally, nationally and internationally. Essential areas of study include digital marketing, market research, business auditing, digital marketing management, accounting, digital business law, sales, and more. In the final semester, you'll use your new skills to create a professional online marketing plan and participate in a practical internship to gain real-world experience and insight. This program is available in French or English.

What are the main subjects of the study program?

• Design and execution of engaging social media campaigns
• Conducting market research to plan and implement effective online sales and marketing strategies
• Performing essential accounting tasks using industry standard software
• Analysis and interpretation of financial and commercial data
• Performing internal audits to improve productivity and identify threats or weaknesses
• Identification of global market opportunities
• Identification and compliance with online laws and regulations

What are the career prospects?
You will have the skills and knowledge to seize opportunities as a digital marketing consultant, digital marketing manager, advertising consultant, marketing coordinator, online store manager, e-commerce consultant, digital marketing strategist, and more.