Music Business

The program

The music business continues to evolve at an alarming rate, as do the opportunities to earn a living from it. The bad news is that the industry will support very few, so artists need to do it all themselves. The good news is that you can! Artists, managers, studio operators, promoters, and more have been empowered to manage their own careers. The new model reduces the need to rely on the old machine of labels, promoters, and publishing companies, and puts all of the tools into the artist’s hands. Learn to utilize these skills effectively and strategically to advance your music career. This program is entirely entrepreneurial in focus. The objective is to put you in control of every aspect of your career. This is not a program for those simply curious about music. This program is designed for those who intend to pursue a career in music. Assignments are designed to help each individual in class to move their own career forward. Come to class with a goal, and we will work together to achieve it. Through this program, you will learn to run your own business. Every assignment is an individualized project designed to elevate your career.  You will meet industry professionals in your chosen field. Each course in this program has been developed from real-world music industry expertise and is designed to help you grow your career in music. Courses are taught by a music industry veteran with a wide range of experience, who will introduce you to a larger music community. You will develop the ability and confidence to create and promote your music while managing the behind the scenes aspects of any successful business. Interested? Learn more in the Program Details. Who should complete the Music Business Associate Certificate? This program could be right for you if you are a:

• Musician
• Artist Manager
• Producer or Engineer
• Videographer
• DJ
• Event Promoter/Producer
• Label Owner
• Content Creator
• Music Supervisor
• Tour Manager
• Someone in a related creative field like acting, or visual and performance art

If you’re ready to confidently move forward in this business of art, get started today by applying at the Entrance Requirements page!

What grads can do

By earning your associate certificate, you will be increasing your business confidence, which will directly influence your capacity for creative output. You will learn to build a community around you to support your career. This goes far beyond simply learning what to do, but how and why do to it – at a level that you can teach others. When you have the knowledge, a plan, and the skills to carry it out, you can develop to your full potential.